Ebslon Infotech is a social media marketing company in Delhi. We plan, create, publish and improve content for brands on Instagram, Facebook, LinkedIn and YouTube.
Our work covers profile setup, strategy, content calendars, posts, carousels, Reels, captions, video scripts, creative direction, community management and reporting.
We do not post filler to keep an account alive. Every plan is built around your audience, your brand, your products and the questions your customers ask.
Posting often does not grow a business on its own. Plenty of brands publish good-looking content that never reaches the people who would buy from them.
The problems we see most often:
We find the gap between what you post and what your audience wants. Before we write a strategy, we review your profile, content themes, formats, hooks, captions, audience response and rivals.
Social media optimisation, or SMO, is the work of improving your profiles, content, posting plan and audience replies to win more of the right attention. It covers profile details, platform choice, content strategy, visual consistency, keywords, formats, schedules, engagement and calls to action.
Social media marketing is broader. It adds paid ads, creator tie-ups, lead campaigns and remarketing. Organic and paid work best together. A strong profile builds trust when people visit after seeing an ad, and paid reach pushes your best content to more of the right people.
In a few seconds, your profile should tell a stranger who you are, what you offer, who you serve and why to trust you. We review usernames and profile names, write bios, pick categories and guide profile and cover images. We set up website links, contact buttons, location and business details.
We also plan Instagram Highlights, pinned posts, Facebook page details, LinkedIn company pages and YouTube channel details. Each platform gets the right keywords in the right fields, so people can find you when they search inside the app.
A strategy says why you are on each platform, who you want to reach and what to post. We set goals, audience profiles, platform priorities, content pillars, brand voice and visual direction. We also fix formats, posting frequency, engagement approach, calls to action and the metrics that matter.
Not every brand needs every platform. A B2B firm may focus on LinkedIn and how-to content. A D2C beauty brand may live on Instagram Reels, demos, creators and customer proof. A local service business may combine Instagram, Facebook, Google Business Profile and WhatsApp. We pick platforms based on where your buyers spend time and what you can produce.
A content calendar is the plan for what goes out, when and why. Each entry sets the topic, pillar, format, hook, main message, caption direction, call to action, date, platform, creative needs and any campaign it supports.
A balanced month mixes how-to posts, product details, customer pain points, myths and mistakes and behind-the-scenes content. It also has founder views, testimonials, case studies, FAQs, offers, seasonal posts and polls. The exact mix depends on your industry, audience, stage and goals.
Instagram is where people discover brands and build a bond with them. Reels, Stories, carousels, captions and replies all work together. We plan content around what your audience will watch, save, share, comment on or use to decide a purchase. A beauty brand might post demos, ingredient guides, comparisons and routines; a villa brand might post guest moments, food, service and the destination.
Facebook supports local reach, community, service businesses, events, groups, customer chat and paid ads. We set up the business page, plan posts, videos and Reels, promote events and handle engagement. We adapt content for Facebook rather than copying every Instagram post, because links, local context and customer stories land differently here.
LinkedIn helps B2B firms, tech companies, professional services, institutes, founders and employers show expertise and build business relationships. We manage company pages, plan founder content, write how-to posts, industry views, case studies, document carousels and team and culture content. Good LinkedIn posts share a clear point of view, not stock motivation.
YouTube supports searchable how-to content, product demos, expert videos, testimonials, case studies and Shorts. We research topics, plan video pillars, write titles, descriptions and scripts, direct thumbnails, plan playlists and set tags. One long recording can be cut into clips for Instagram, Facebook, LinkedIn and Shorts, so each shoot works harder.
A Reel needs a strong opening, one clear subject, quick delivery, visual changes and easy-to-read text. It needs value for the viewer, a reason to keep watching and a clear next step. Trending music is not a strategy. We plan topics, write hooks and scripts, storyboard, set on-screen text, guide the shoot and editing, and write the caption.
We match the Reel format to what you can produce, whether that is founder videos, testimonials, demos, walkthroughs or voiceover clips.
Carousels explain a topic slide by slide. They work for step-by-step guides, common mistakes, myths and facts, comparisons, checklists, case studies and FAQs. The first slide must earn the swipe. The middle slides stay light on text. The last slide sums up the value and asks for one action.
Captions help search, context, storytelling, engagement and sales. We write captions for posts, Reels and carousels, plus customer stories, founder posts, offer copy and platform-specific calls to action. Each caption fits your brand's tone and your audience.
We include search phrases for the product, service, city or customer need where they read well. People now search inside Instagram and YouTube, so spoken keywords, on-screen text and clear titles matter as much as the caption. We use a small set of fitting hashtags for context and never treat them as the growth plan.
A consistent look makes your brand easy to spot, but every post should not look the same. We set the colour palette, type, image style, layout rules, Reel covers, carousel system, photo direction and video style. A luxury fragrance brand needs restrained type and rich product shots. A healthcare page needs clarity and care.
Social media works both ways. We monitor comments, post first replies, sort messages and pass customer queries to your team. We keep a set of stock answers, watch sentiment and clear spam. Sensitive or account-specific questions go to the right person on your side. Speed builds trust, but never at the cost of accuracy.
We also listen to what people say about your brand, products, rivals and industry. Repeated questions and complaints become posts, Reels, FAQs or website content.
Awareness content introduces the brand or names a problem: relatable moments, common mistakes, myths and quick how-to Reels. Consideration content helps people weigh you up: demos, service explainers, comparisons, founder expertise and FAQs.
Decision content builds confidence: testimonials, case studies, reviews, offers and how to book or buy. Retention content keeps customers close after the sale: usage tips, thank-yous, repeat-purchase nudges and product care. A good plan covers all four stages, not just offers.
Organic content builds trust, community and a library of assets over time. Paid ads push chosen messages to chosen audiences faster. We use organic posts to test hooks, build profile trust, create remarketing audiences and feed ad creative. Then paid campaigns promote the posts and offers with the most potential.
When you take both services, our social and ad teams plan content and campaigns together. See our performance marketing services.
Want to know how your profiles stack up? Ask for a free social media audit.
Based on the goal, we track reach, engagement, saves, shares, comments, Reel watch time and profile visits. We also track follower growth, website clicks, call and WhatsApp taps, enquiries, lead quality and top content themes.
Follower count alone says little. A smaller audience of real buyers is worth more than a big one that never buys.
Online stores and D2C brands get product demos, creator-style Reels, reviews, customer stories, offers and launches. Travel and hotel brands get destination content, guest stories, itineraries, food and seasonal posts. Healthcare pages get how-to videos, myths and facts, doctor-led content and FAQs, all with care.
Schools get career guidance, course details and placement stories. Real estate gets property walkthroughs, locality guides and project updates. Tech and B2B firms get industry views, case studies and founder posts. Beauty and fragrance brands get product guides, routines and creator content. Professional services get expert views, FAQs and case studies.
Strategy before posting. Every post has a reason: an audience, a goal and a stage of the buying journey.
Content and ads in one team. Our social and ad teams plan organic content and paid reach together.
Website and store support. We fix the landing pages, stores, forms and tracking that your social campaigns send people to.
Search-aware content. Keywords, titles and captions are written so people find you inside the platform.
Clear reporting. We show which formats, topics and messages are working and what we will change next.
We serve brands across Delhi, Gurgaon, Noida, Faridabad and Ghaziabad from our Pitampura office, and manage social media for clients across India and abroad.
Costs depend on:
Management fees are separate from ad budgets and creator payments. Once we know your goals, resources and content needs, we suggest a monthly scope that fits.
Build a social presence people remember
Social media should help people spot your brand, understand what it offers, trust it and act when they are ready. Tell us who you want to reach and what you want social to do for you. We will send you a clear content and growth plan.
Get a free social media auditFrequently asked Questions
Common questions about our social media marketing services. Ask us if yours is not here.
SMO improves your profiles, content, keywords, posting and engagement so the right people find and trust your brand. It is the organic side of social media marketing.
It depends on your audience and what you can produce. Instagram suits visual and consumer brands, LinkedIn suits B2B, and YouTube suits searchable video.
Several months of steady work. Speed depends on content quality, your market, posting frequency, brand positioning and how much you can produce.
No. No honest agency can promise virality or a set number of followers. We work to a clear strategy and improve content based on how your audience responds.
Yes. Within the agreed scope we supply topics, hooks, scripts, storyboards, editing direction, captions and final edited Reels from supplied or planned footage.
Yes, when community management is in scope. Sensitive, technical or order-specific questions go to your team.
Share your profiles, target audience, products or services, preferred platforms, content resources, past results, budget and goals. We review them and come back with next steps.
Got questions or need help? We’re just a click or call away.
We’re here to help and answer any question you might have. Whether you need more information on our services, have feedback, or just want to say hello, we’d love to hear from you.
MAIL TO OUR COMPANY
info@ebslon.comOUR NUMBER
+91-9999634388What you will get:
