Ebslon Infotech offers email marketing services in Delhi for ecommerce brands, service businesses, B2B companies, institutes and technology firms. We plan the strategy, write and design the emails, build the automated flows, connect your store or CRM and report on what the emails earn.
We do not send the same offer to every contact. We use interests, actions, purchase history and enquiry stage to send each person the message they need, when they need it.
Most businesses spend heavily to win a visitor or a lead, then go quiet. Someone reads a service page, downloads a guide, adds a product to the cart or buys once. Then they never hear from you again.
The gaps we see most often:
We review your customer journey, contact list, current campaigns, website forms, store, CRM and email platform. Then we build the emails each stage is missing. Email lets you talk directly to people who asked to hear from you. That permission is not a licence to blast offers.
A strategy sets who gets which email, when, and what they should do next. We map your goals, customer journeys, lead stages, segments, triggers, content themes, sending frequency, offers and metrics.
A new website lead needs different emails from a long-time customer. A first-time buyer should not get the same emails as someone on their fifth order. We build the programme around those differences.
We plan and run one-off and recurring campaigns: product launches, service offers, seasonal sales, newsletters, event and webinar invites, customer updates, review requests and surveys.
For each campaign we set the audience, goal, offer, subject line, copy, layout, links, schedule and tests. Then we review the results. Each email has one clear purpose.
A flow sends the right email when a person takes a set action. That could be a signup, a download, a product view, an abandoned cart, a purchase or a renewal date. Nobody on your team has to press send. We still review every flow on a schedule, because offers and links change.
A welcome sequence introduces new subscribers to your brand story, products, main benefit, proof and next steps. It runs as several short emails, not one long one. It also reflects how the person joined. Someone who downloaded an SEO checklist needs different emails from someone who follows a fragrance brand.
Not every lead is ready to buy. Software, education, real estate, finance and B2B services need research and internal discussion first. Nurture emails give buyers guidance, common mistakes, case studies, cost factors, comparisons, FAQs and an invite to talk. They support your sales team rather than pushing offers.
A shopper who adds to cart is interested. They may have been interrupted, hit an unexpected delivery charge, wanted more information or did not yet trust the store. Our sequence starts with a plain reminder. Then it covers product value, then trust, delivery, returns and reviews, then a final reminder or an approved incentive. We do not put a discount in every cart email. Customers learn to wait for the coupon.
The relationship does not end at payment. Post-purchase emails cover order confirmation, shipping, usage tips, product care, review requests, cross-sell picks, refill reminders, loyalty and referrals. Timing follows delivery and product type. We never ask for a review before the customer has used the product.
Keeping a customer is worth more than chasing a new one. Retention emails use purchase history to send personal picks, refill reminders, anniversaries, loyalty perks, VIP access, new-product previews and renewal notices. Inactive customers get a win-back sequence. All of it is based on real customer value and behaviour, not another sale announcement.
For ecommerce brands we add browse-abandonment, abandoned-checkout, back-in-stock, price-drop and VIP flows. The plan follows product category, purchase frequency, order value and brand tone. A skincare brand sends usage tips and refill reminders. A perfume brand suggests scent families, gifting ideas and matching fragrances.
For B2B companies we build nurture sequences, industry newsletters, case-study campaigns, webinar invites, product education, account-based emails, onboarding and renewal campaigns. Generic bulk sends get ignored and hurt your sender reputation. Every B2B email must speak to the reader's business problem.
Email copy has to earn attention in a crowded inbox and lead to one clear action. We write subject lines, preview text, body copy, plain-text emails and full sequences in your brand voice. A premium brand needs restraint. A founder-led B2B email needs a direct, personal tone. A flash sale needs short, urgent copy. We never use a misleading subject line to buy a short-term open.
Design is mobile-first: clear text hierarchy, readable font sizes, visible CTAs, brand colours, good contrast and alt text. An email never relies on images alone, because many people block them. The key message and CTA always work as text.
Newsletters need a steady reason to be opened: articles, company news, new products, customer stories and offers. We set the theme, frequency, copy and CTA.
Segments group contacts so each gets an email that fits. We split by lead or customer status, product interest, location, purchase history, order value, website behaviour and email engagement. We keep the number of segments small enough to run.
Personal emails go beyond the first name. A product pick based on what someone bought is worth more than "Hi Priya" followed by a generic offer. Data must be accurate. Wrong personal details are worse than none.
Deliverability means your emails reach the inbox, not the spam folder. It rests on sender reputation, domain authentication, list quality, consent, complaints, bounces, sending frequency and content. We set up SPF, DKIM and DMARC, clean the list, manage bounces and handle unsubscribes. No agency can guarantee inbox placement, because mailbox providers run their own filters.
A big list is not a valuable list. Old, bought or unverified contacts bring bounces, complaints, platform blocks and legal risk. We build lists from real actions: website signups, customer accounts, purchases, downloads, events and approved offline collection. Contacts get what they agreed to receive. Unsubscribes are honoured at once.
Email platforms connect to your website, Shopify, WooCommerce or custom store, CRM, lead forms, booking systems, support tools and analytics. What data you get depends on each platform's plan and API. Where the built-in connection falls short, our software and CRM teams build a custom one. See our CRM development work.
With the CRM connected, email can use lead source, service interest, lead stage, salesperson, customer status and renewal date. Sales can see who opened and clicked. Together we decide which emails stay automated and which stay personal.
Email and WhatsApp do different jobs. Email carries detail: newsletters, guides, product stories and reports. WhatsApp carries short updates, reminders, order status and urgent follow-ups. We plan the role of each so nobody gets the same message twice. See our WhatsApp marketing services.
We report on delivered emails, bounces, opens, clicks, unsubscribes, complaints, leads, purchases and revenue. Opens are less reliable than they were, because privacy features change how they are counted. Clicks, conversions and revenue are the numbers that matter.
We work from Pitampura in New Delhi and serve businesses across Delhi, Gurgaon, Noida, Faridabad and Ghaziabad. Our email, content, CRM and web teams sit together, so the flow, the store and the CRM get built by one team. We also run email for businesses selling across India and abroad.
Cost turns on the number of contacts, the platform, how many campaigns and flows you need, copy and design, and store or CRM connections. Platform and sending charges are separate from our fee.
Once we have seen your database, customer journey, platform and goals, we recommend a setup and a monthly scope.
Keep the conversation going after the first click
Winning attention is expensive. Email keeps the conversation going after someone visits, subscribes, enquires or buys. Tell us where your emails stop today. We will build a roadmap around your audience and your goals.
Get a free email marketing auditFrequently asked Questions
Common questions about our email marketing services. Ask us if yours is not here.
Yes, when the audience gave permission and the emails are timely, segmented and tied to a clear customer journey.
Email drives welcome offers, cart recovery, cross-sells, repeat purchases and retention. Results depend on traffic, list quality, products and offers.
Yes. We connect email platforms to Shopify, WooCommerce and custom stores, within the features and access each platform allows.
Yes, provided it was collected with consent and meets the platform's rules. We will not send to bought or scraped lists.
No. Mailbox providers control filtering. We handle authentication, list quality, sending behaviour, content and engagement, which is what keeps you out of spam.
It depends on what your audience expects, how much value each email carries and how they respond. More is not better.
Share your website, email platform, database size, current campaigns, products or services and goals. We review them and send back a plan.
Got questions or need help? We’re just a click or call away.
We’re here to help and answer any question you might have. Whether you need more information on our services, have feedback, or just want to say hello, we’d love to hear from you.
MAIL TO OUR COMPANY
info@ebslon.comOUR NUMBER
+91-9999634388What you will get:
