Ebslon Infotech is a performance marketing agency in Delhi. We plan, launch, track and improve paid campaigns on Google, Facebook and Instagram for firms that want leads, sales, bookings and calls, not just clicks.
Our work covers Google Search and Shopping ads, Meta Ads, lead campaigns, ecommerce ads, remarketing, landing pages, creative testing, tracking, CRM links and reporting.
We judge a campaign by what it does for your business. That means qualified leads, cost per customer, orders, revenue and return on ad spend, not impressions, reach or the lead count a platform reports.
Running ads is easy. Running ads that pay for themselves takes the right audience, offer, creative, landing page, tracking and sales follow-up.
The problems we see most often:
A bigger budget or a new audience will not fix all of these. If people click but do not convert, the problem is the offer, the page, the price or trust. If leads arrive but do not buy, the problem is lead quality, reply time or follow-up. We review the whole journey to find where the money leaks.
Performance marketing is paid advertising planned and improved around actions you can count. That means enquiries, calls, WhatsApp chats, bookings, sign-ups, app installs, orders, revenue and repeat orders.
Platforms report clicks, leads and orders, but good decisions need more context. One campaign may bring cheap leads that rarely buy. Another may cost more per lead and bring far more sales. So we connect ad numbers to business results wherever your data allows.
Google Search ads put you in front of people who are searching right now for what you sell. Think "web development company in Delhi", "banking course in Gurgaon", "villa in Kasauli for family", "RO service near me" or "international holiday packages".
We handle keyword research, intent analysis, campaign structure, ad copy, city targeting, negative keywords, bids, budgets, call assets and sitelinks. We match every ad to its landing page. We review search terms to keep buying searches in and idle browsing out.
Google Shopping shows your products, prices and images to people searching for those items. We set up Merchant Center, improve the product feed and titles, map categories, and run Shopping and Performance Max campaigns. We split brand from non-brand, add remarketing and report revenue by product.
Feed quality, pricing, reviews, delivery and stock all affect results. So we look at which products bring orders and profit, rather than treating the whole catalogue the same.
Meta Ads reach people on Facebook and Instagram. They work well for product discovery, visual brands, lead capture, remarketing, launches and WhatsApp chats. We plan campaigns, research audiences, set creative strategy and write copy. We set up the pixel and Conversions API, run catalogue and website-conversion campaigns, split budgets and test creative.
Creative decides most of the result on Meta. People are not searching when the ad appears, so it has to catch the eye, fit the viewer and make its point fast.
Meta lead forms let people enquire without leaving the app. Less friction means more forms, but also more low-intent enquiries. We keep quality up with a clear offer, the right audience, a few qualifying questions, higher-intent form options, city targeting, CRM links and fast follow-up. Form length is a balance. Too few questions and quality drops; too many and volume drops.
These ads start a WhatsApp chat with your team. They suit local services, travel, course counselling, property and bookings, where people want a quick answer before they commit. The ad must set clear expectations. Reply speed and a good qualification script decide how many chats become customers.
Lead campaigns serve service firms, schools, real estate, clinics, B2B and professional services. A full system links the targeting, ad, offer, landing page, form, tracking, CRM, follow-up and lead-quality feedback.
Winning the lead is only half the job. If your team takes hours to reply, the campaign looks weak even when the leads are good. So we connect lead sources to your CRM. Need a CRM? See our CRM development services.
Store growth depends on more than ads. Demand, price, margin, average order value, shipping, returns, payment options, site speed and repeat purchases all set how far you can scale.
We run Meta sales campaigns, Google Shopping and Search, Performance Max, catalogue ads, dynamic remarketing and launch campaigns. We also review product pages and checkout, and support email and WhatsApp flows for repeat orders. We read results by product and by audience to see where budget works hardest.
Most people do not buy or enquire on the first visit. Remarketing reaches people who visited your site, viewed a product, added to cart, started checkout or watched a video. It also reaches people who engaged with a post, opened a lead form or sit on your customer list.
The message should match what the person did last. A first-time visitor needs trust. A cart abandoner needs delivery details or reassurance. A past customer may want a related product or a nudge to reorder. Audience size depends on platform rules, consent, traffic and tracking setup.
A focused landing page keeps the promise the ad made. Ours carry a clear headline, the offer, benefits, details, trust signals, testimonials, FAQs, answers to objections, a short form, and call and WhatsApp buttons. Sending every campaign to the home page loses sales, because people cannot find what the ad promised.
CRO raises the share of visitors who take the action you want. We review ad-to-page match, speed, mobile use, headline, offer, layout, forms, calls to action, trust elements and pricing. For stores we also check cart, checkout, payment options and delivery and return details. Fixes come from campaign data, analytics, customer feedback, heatmaps and session recordings.
A higher conversion rate is not the goal on its own. Cutting qualifying questions can raise form fills while lowering lead quality. We read volume and quality together. Our content, UI/UX and web development teams build the pages.
Creative quality drives paid-social results. We build ads around audience problems, product benefits, objections, strong hooks, demos, founder videos, testimonials, comparisons and offers. Formats include static, carousel, Reels and creator-style clips.
We test angles, not just colours and first lines. A perfume ad can lead with compliments, gifting, fragrance notes, how long it lasts or the worry of buying a scent unseen. Each angle speaks to a different reason to buy.
Ad copy must be clear, honest and match the landing page. We write Google Search ads, Meta text, headlines, lead-form copy, landing-page content, retargeting messages and WhatsApp opening lines. Cold, warm and ready-to-buy audiences each get their own message. No claims we cannot back up.
You cannot improve what you cannot measure. We set up tracking for form fills, call and WhatsApp clicks, bookings, sign-ups, add-to-carts, checkouts, orders, revenue, lead sources and CRM outcomes. We use Google Analytics, Google Tag Manager, Google Ads conversion tracking, Meta Pixel, Meta Conversions API, your store platform's tracking and CRM links.
Ad platforms and analytics often disagree because of attribution windows, privacy settings, cookies and consent. We explain the gaps instead of treating every platform number as exact.
A CRM records lead source, campaign, ad, reply time, sales stage, won or lost and customer value. That lets us judge campaigns on customers won, not form fills. A campaign that brings 40 leads can beat one that brings 100 if it wins more customers.
Want to know where your ad budget is leaking? Ask for a free ads audit.
For lead campaigns, we track ad spend, enquiries, cost per lead, qualified leads, reply time, lead-to-customer rate, cost per new customer and customer value.
For online stores, we track orders, revenue, return on ad spend, conversion rate, average order value, new-customer cost, repeat-order rate and cart abandonment.
At campaign level, we watch impressions, reach, click-through rate, cost per click and conversion rate. Platform metrics help us diagnose. Business results decide.
Online stores and D2C brands get Meta sales campaigns, Google Shopping, catalogue ads and launches. Schools get course leads, counselling enquiries and webinar sign-ups. Clinics get appointment requests and local search ads with careful messaging. Real estate gets project leads, site visits and CRM-based reports.
Travel firms get package enquiries, villa bookings and WhatsApp chats. Tech and B2B firms get search campaigns, gated resources and consultation funnels. Professional services get high-intent Google Ads and call tracking. Beauty and fragrance brands get creator-style Meta ads, Google Shopping and abandoned-cart recovery.
Ads and development in one team. We fix the ads, the landing pages, the site speed, the store, the tracking and the CRM link ourselves.
Judged on business results. We look at lead quality, customers, sales and revenue wherever the data exists.
One plan across Google and Meta. Campaigns are planned around buyer intent, not run as separate channels.
Plain reporting. We explain results, limits, problems and next actions in language your team can act on.
No false promises. Ad results cannot be guaranteed. We use steady testing, accurate tracking and constant improvement to earn them.
We serve businesses across Delhi, Gurgaon, Noida, Faridabad and Ghaziabad from our Pitampura office, and run paid campaigns for clients across India and abroad.
Performance marketing has four cost lines:
The right ad budget depends on your market, product or service value, target cities and cost-per-customer maths. It also depends on available creative, search volume, expected lead or sales volume and how much testing is needed. A very small budget rarely produces enough data to compare campaigns, audiences and creative properly.
Make every ad rupee accountable
Paid ads should bring you customers, not just traffic. Tell us what you want your campaigns to do and what has not worked before. We will review your ad journey and send you a clear growth plan.
Get a free ads auditFrequently asked Questions
Common questions about our performance marketing services. Ask us if yours is not here.
Performance marketing is paid advertising built around actions you can count: leads, orders, calls, bookings, sign-ups and new customers. Campaigns are judged and improved on those numbers.
Google Ads captures people who are already searching. Meta Ads drives discovery, suits visual brands and handles remarketing well. Most firms do best with both, planned together.
Campaigns can bring reach and actions soon after launch. Reliable improvement takes data and testing. Speed depends on market, budget, offer, creative, website and competition.
No. No agency can honestly promise a fixed return. It depends on pricing, demand, margins, competition, creative, website, customer experience, tracking and market conditions.
It depends on your gross margin, running costs, repeat orders, returns, taxes and customer lifetime value. A return that makes one business money can lose it for another.
We use feedback from your sales team or CRM data to grade leads by fit, qualification, sales stage and final outcome.
Share your website, products or services, target cities, monthly ad budget, past campaign data, margins or sales value and goals. We audit it and come back with next steps.
Got questions or need help? We’re just a click or call away.
We’re here to help and answer any question you might have. Whether you need more information on our services, have feedback, or just want to say hello, we’d love to hear from you.
MAIL TO OUR COMPANY
info@ebslon.comOUR NUMBER
+91-9999634388What you will get:
